All articles tagged business

  • Apple, the new Volkswagen?

    When Apple presented the new version of Ios (6 that is) I was deeply disappointed, it was almost identical with the previous version but with some minor adjustments. It was using same kind of app centric homesecreen, and they had thrown in some notification drawer a la Android. When Apple presented Iphone 5 I was even more disappointed, the phone was exactly what had been leaked and nothing more. It was a tad thinner (guess so when you remove a big sheet of glass), a bit lighter, a bit longer. Not revolutionary but just evolutionary. And boring.

    After the Iphone event we had a discussion at work regarding this and someone mentioned that Apple has become the new Volkswagen. Both companies have with good products (Iphone and Golf) defined a nice segment of the market and are leaders in that segment. With that comes the fear to do anything drastic that potentially can alienate the customers. So the fear becomes the driving force instead of the eager to innovate. And that is the first sign of a company gone bad, or going bad.

    Some pictures for comparison

    Golf MK6 (previous generation) vs Gold MK7 (current generation)

    Sideview of all generations of Golf

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